Your Momentum Check
WHERE'S THE FRICTION?
Your answers suggest friction may be showing up around the DECISION.
You know something needs to move, but before taking action, you find yourself thinking it through again.
Comparing options. Seeking more information. Revisiting the decision. Waiting to feel more certain.
And the longer it sits, the more mental space it takes up.
This isn’t a diagnosis. It simply gives you one useful place to look:
The space between considering your options and deciding what happens next.
Do you need more information — or more certainty?
Sometimes waiting makes sense. You’re missing information that could change the decision.
That’s an information gap.
Other times, you understand the options and trade-offs but still don’t feel ready because you can’t know what happens next.
That’s a certainty gap.
More information can close an information gap. It can’t always create certainty about the future.
That’s when thinking can stop creating clarity and start creating friction.
INFORMATION GAP
There is something important you genuinely do not know yet.
CERTAINTY GAP
You know enough to make a reasonable next move, but still want confidence about what happens afterwards.
Try this with one decision you are carrying
Do not think about how you make decisions generally.
Choose one real decision that is taking up space at the moment.
THE DECISION TEST
- What am I actually trying to decide? Get it down to one sentence.
- What information am I genuinely missing? What could materially change the decision?
- If I had that information, would it actually change what I do? If yes, go and get it. If no, pause.
- What am I asking this decision to give me? A reasonable next step — or certainty that everything will work out afterwards?
Your experiment
Before you do another round of thinking, ask:
What is the smallest useful step I could take that would give me better evidence?
Maybe that is making the reversible part of the decision.
Having the conversation.
Testing the assumption.
Asking the question.
Trying something on a smaller scale.
You do not necessarily need to solve the whole decision today.
You need to know what the next useful move is.
WTF?
Where’s the Friction?
It’s a slightly cheeky shorthand for a question worth asking more often.
When something important isn’t moving, it’s easy to blame motivation or discipline.
Why can’t I just do it?
Instead, ask:
WTF? Where’s the friction?
Friction can appear anywhere between deciding what matters and actually following through — in prioritising, taking action, adapting when things change, or recovering when you’re knocked off course.
Your result simply gives you one place to start looking.
That’s the thinking behind Momentum
I’m Amir Salem.
That’s the thinking behind Momentum
I’m Amir Salem.
My work across psychology, behaviour change and achievement has led me to one question:
What happens between knowing something matters and consistently moving it through real life?
Capable people don’t always get stuck because they lack motivation.
Sometimes the plan doesn’t fit reality. Circumstances change. Friction appears. We don’t adapt quickly enough — and one disrupted week becomes stopping altogether.
That’s what led me to build Momentum.
Not a system that assumes everything will go to plan, but one designed to help you notice, adapt and keep moving.
Join me for the FREE Momentum Workshop
Why Good Intentions Lose Momentum
Bring one meaningful priority you want to move forward.
Together, we’ll explore:
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where friction appears between intention and action
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why motivation isn’t always the problem
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what happens when plans meet real life
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how to notice, adapt and respond earlier
You won’t just listen. You’ll apply the Momentum model to your own priority and leave with one practical experiment to test.
Bring one priority. Let’s find the friction.
Save My Place - FREEÂ
Momentum is a non-clinical coaching and educational program. It does not provide psychological assessment, diagnosis or treatment.
Limited Spots Available.Â